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Given such outpouring of crossover love,its no surprise that Dabangg did excellent business in the south. In a big-budget mainstream masala film,the hero can do anything. Cop coasting purely on attitude,breaking off during a fight scene to dance to a ringtone. The main elements in Dabangg,the biggest Bollywood hit this year,have instant resonances for a Tamil-speaking audience.
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Sun picked it up from Zee, to whom we had initially sold the satellite rights.Dabangg is just like one of our masala Tamil films. Er,really? I encounter this sentiment more than once during my two days in Chennai where I have gone looking for our cinema,their cinema and where the twain intersect.
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Venugopal from Shanti later told me that he had misjudged my film we have since gotten really close to each other.Īnother unique thing which happened to our film was, both Sun TV and Zee Tamil premiering it on the same day, with a small time gap. Shanti complex also shifted us to their bigger screen. It went on to run for 100 days there and we also celebrated our success meet there. Thanks to the great word of mouth, for the first time ever, Sathyam complex picked up a film which they hadn’t initially released and started screening Subramaniapuram from our 2nd week onwards. Ever since, I’ve been a regular at Udhayam for the ‘first day first show’ of all my films. I was experiencing the positive reports that I had heard from Madurai, first hand in Chennai. They were highly involved, laughed and clapped throughout the film. I couldn’t gauge the film’s reach! I then went to Mini Udhayam, sat in the first row and saw the film with the public. When I went to see the film in Chennai’s Sangam theatre, where we had given away tickets to people who had worked with us, the response was very muted. On release day, I was getting a great response from Madurai straight away. The trade was sceptical seeing our poster featuring a group of rugged, bearded men. Shanti theatre gave us only their smaller screen other theatres also slotted us only in the noon shows. Sathyam complex didn’t pick our film for the first week, in fact. There were some other big films running too and we didn’t get good theatres when our film released. “ Subramaniapuram released two weeks after Kamal sir’s Dasavatharam. ON COMPETITION FROM DASAVATHARAM AND OTHER BIG FILMS I myself look at it and wonder whether I was the one who directed it.” ‘Kangal Irandal’ still works as a fresh, exciting experience for everyone that sees it now. Subramaniapuram‘s success is sometimes a burden to carry but it also motivates me to work harder. With each film, I look to beat the impact created by Subramaniapuram. It’s not just an inspiring film for many other filmmakers but also a milestone and a benchmark for me. “It’s been a decade of Subramaniapuram and it’s a very happy feeling that it’s being spoken about fondly even after all these years. As he gets ready for the release of his next as an actor, Asuravadham, he spoke to us about Subramaniapuram and revisited fond memories of the film’s far-reaching success. Sasikumar has since directed only one film ( Eesan) and has been busy earning his stripes as a saleable hero specializing in films with a rural setting. On July 4 th however, it will be 10 years since the release of a genuine classic like Subramaniapuram, directed by Sasikumar. That’s how release date anniversaries of even flop films end up trending on Twitter. We live in an age where dedicated fans need just a few minutes of focused, planned activity to make their favourite star trend on social media.